Identity Design/Branding


Ananda Academy teaches serious artists and rank amateurs to dance. The brief said to express bliss (the name means “bliss” in Sanskrit) and to do it without dance school cliches - no silhouettes of dancers, no leaping stylized figures with round heads.


(Falling, as I do, in the rank amateur category, I said I’d accept partial payment in dance lessons. I never went and thus remain rank.)

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