Identity Design/Branding


Arizona Center is a mixed use retail development in downtown Phoenix. The charge was to do something that looked like the future of Arizona. Nothing they’d seen before. Not a whisper of Southwest decor. No turquoise. The symbol grew out of a plan of the extensive gardens that surround the shopping center.


Supplemental elements to the identity included a pattern of botanical woodcuts of the plant species found in the gardens.

Leasing Brochure

Shopping Bag

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