Identity Design/Branding


The Boulder Arts Commission had been using the logo for the City of Boulder for years and they felt they needed an identity of their own. At least one Commissioner thought the logo should have a representation of the Flatirons, large sandstone outcroppings just above Boulder. But Flatiron logos are as common in Boulder as arch logos are in St. Louis and I was concerned about doing something that wasn’t a cliche. I started drawing A’s and soon, the A became a mountain and the crossbar a Flatiron. The identity has no official colors. The varied palette leaves lots of room for artistic expression.

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