Identity Design/Branding - Before and After


By the 90s, after decades of stunning success, Celestial Seasonings needed an update of their identity. The original logo reflected the company’s late-60s origins. A little quirky. Weird T. The objective of the redesign was to clean it up, make it easier to read. And to do it so my mother wouldn’t notice the change. (She didn’t.)


They’ve since updated the logo a couple of times. I like the updates.

© 2016 Curio Design. All designs are the property of their respective corporations.