Custom-designed typefaces (you probably know them as "fonts") are increasingly popular as elements in complete identity packages. They can give instant recognition to corporate identities, publications, sign systems, retail venues and packaging.

WHEN IS A "g" NOT A "g?"

Typeface design is immensely complex, aesthetically and technically. A standard English typeface with caps and lower-case letters can have something like 160 characters. And there's the option of doing other weights (light, medium, bold, etc.), widths and italics. The design challenge is to make all the letters look like they belong with each other (and not like they belong with some other typeface) and still to follow the rules about how, say, a "g" should look. Once that's all figured out, you have to draw the letters digitally and then get them to the point where, when someone types a "g" on a keyboard, a "g" shows up on a screen. Complex. But fun.


Anyway, I can design a custom typeface as part of your identity if you want. Lots of companies do it. Martha Stewart has commissioned some delicious ones. Let's talk.


There's a word that typeface designers use to test their designs as they work - "hamburgerfonts." If you design the letters for that word, you've got most of the information you need to finish up the others.


Since the time when type was made from tiny pieces of cast lead, it's been a tradition for foundries - the companies that sell type - to set short lines of text as examples of the font. The best known of these "one liners" is probably "The quick brown fox jumps over the lazy dog," a concise phrase that manages to squeeze in all the letters of the alphabet. The following examples of my custom typeface designs employ some one liners in this tradition.


Click here to find out more about custom typefaces for US West, Madison Square Garden,

Park Meadows and a typeface currently under development called Kilo. Or maybe not.

© 2016 Curio Design. All designs are the property of their respective corporations.