Identity Design/Branding Studies
I worked with a Boston firm doing studies for Emersiv, a company that did telemarketing technology.
I start every project with a design brief. It's derived from interviews with the client and usually it's a list of criteria and adjectives. For this project the brief included:
*OK, sometimes the client just wants blue. Now, usually the client shouldn't be the one deciding colors. (That would be my job and I'm a better designer than you.) But if you want blue, I'll probably show you blue. If there's a good, sound reason it shouldn't be blue, I'll tell you it shouldn't be blue.
© 2016 Curio Design. All designs are the property of their respective corporations.