EMERSIV

Identity Design/Branding Studies

 

I worked with a Boston firm doing studies for Emersiv, a company that did telemarketing technology.

 

I start every project with a design brief. It's derived from interviews with the client and usually it's a list of criteria and adjectives. For this project the brief included:

 

friendly

 

thorough

 

tech

 

distinct

 

readable

 

accessible

 

blue*

 

 

 

*OK, sometimes the client just wants blue. Now, usually the client shouldn't be the one deciding colors. (That would be my job and I'm a better designer than you.) But if you want blue, I'll probably show you blue. If there's a good, sound reason it shouldn't be blue, I'll tell you it shouldn't be blue.

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