Identity Design/Branding Studies


When Celestial Seasonings merged with Hain Foods, they asked me to do studies for their new identity. They said maybe they wanted some reference to natural foods without picturing a particular food type. Wheat might be OK, though, as a symbol of daily bread.


Or maybe not. (That happens sometimes.) Maybe it should be just type. And maybe there could be a nod to the encircling C in the Celestial logo.

The final logo wound up being a classic typeface and a generic leaf, which nicely filled the space between the long and the short word. The logo has since been updated. That happens too.

© 2016 Curio Design. All designs are the property of their respective corporations.