Identity Design/Branding


Inventory Smart is web-based wireless technology designed to let clients in the hospitality industry manage inventory of everything in their guest rooms and stockrooms using an iPad or wireless device. Often, the technology it replaces is a clipboard and a list of items checked off by hand.

A series of headlines and simple graphic images were used in online marketing, in advertising and printed materials and in trade show exhibits.

This collage of stuff became another element in the kit of parts used in the marketing of Inventory Smart. Hospitality companies need to keep track of thousands of items in inventory at every one of their properties. But in the industry, "inventory" also refers to the number of guest rooms available. So "stuff" is a good alternative term.

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