MADISON SQUARE GARDEN
Custom Typeface Design
This custom typeface was used in conjunction with Futura Extra Bold in the sign system designed for the remodel of the Garden in the mid-80s.
New Yorkers tend to orient themselves by numbered streets and avenues. The corner towers at the perimeters of the Garden were labeled with their street locations, helping visitors know where they were in the windowless oval-shaped corridors, and where they'd wind up when they went outside.
© 2016 Curio Design. All designs are the property of their respective corporations.