CHOCOLOVE
Identity Design / Branding / Packaging

In 1995, Timothy Moley came to me with an idea and some very good chocolate. Timothy wanted to build a premium chocolate brand. He says he can taste chocolate the way a sommelier tastes wine.

We talked a lot about chocolate – how it raises the level of theobromines in your brain, the same as falling in love. We talked about how chocolate has always been associated with love. (Hershey doesn’t call them kisses for nothin’.) The branding was born out of these talks. The packaging became a love letter and the name became a signature on the love letter, complete with XOXOX.

Timothy’s idea paid off. Today, Chocolove, based in Boulder, Colorado, does an estimated $7.4 million in business yearly. And customers love the branding with the type of chocolate illustrated by a stamp on the corner of the package and always with a love poem inside.

Chocolove is a premium example of how Curio Design can delve into the goals and desires of an entrepreneur and create an identity that expresses those goals for decades.