ARIZONA CENTER
Identity Design / Branding

Arizona Center is a mixed-use retail development in downtown Phoenix. The charge was to do branding that looked like the future of Arizona. Nothing they’d seen before. Not a whisper of Southwest decor. No turquoise. The logo’s symbol grew out of the plan of the extensive gardens that surround the shopping center.

Supplemental elements to the identity included a pattern of botanical woodcuts of the plant species found in the gardens.

Leasing brochure.

Shopping bag.