JORTEK
Identity Design / Branding

Medical engineer, Kelly Amman, needed coherent branding for his line of surgical devices developed under the name Jortek. The five brand names had to be related and had to be stamped into the stainless steel devices at small sizes. Fortunately all five brand names contained Os and a distinctively drawn O became the unifying factor. Now, all Kelly has to do is make sure his future inventions have names that contain Os.

TESTIMONIAL
“When I needed a new logo to be consistent across product lines, I didn’t know where to start. I also needed a logo that could be easily applied to stainless steel surgical instruments, using a very narrow range of production methods.  Fortunately, the creativity and expertise at Curio made the task easy and elegant. Curio created a new logotype trademark affording continuity across existing product trade names. All of our names now have a unique font, with the letter O being the unique connection between names. I would highly recommend Curio, for their creativity, and laser focus on meeting our goals.”

Kelly Ammann
Jortek Surgical Inc.