JORTEK
Identity Design / Branding

Medical engineer, Kelly Amman, needed coherent branding for his line of surgical devices developed under the name Jortek. The five brand names had to be related and had to be stamped into the titanium devices at small sizes. Fortunately all five brand names contained Os and a distinctively drawn O became the unifying factor. Now, all Kelly has to do is make sure his future inventions have names that contain Os.