PREMIER BANK Identity Design/Branding

Premier Bank was the first bank in Denver aimed at the Asian American community. The banker's feng shui master worked with me to assure that the logo wasn't unlucky. That took a couple of tries. Red and gold are lucky colors. The owner bought a phone number with lots of eights, a very lucky number. Dragons, I am told, should always have five, not four claws. Much luckier.