EMERSIV Identity Design/Branding Studies
I worked with a Boston firm doing studies for Emersiv, a company that did telemarketing technology.
I start every design project with a design brief. It's derived from interviews with the client and usually it's a list of criteria and adjectives. For this project the brief included: friendly, thorough, tech, distinct, readable, accessible, blue.*
*OK, sometimes the client just wants blue. Now, usually the client shouldn't be the one deciding colors. (That would be my job and I'm a better designer than you.) But if you want blue, I'll probably show you blue. If there's a good, sound reason it shouldn't be blue, I'll tell you it shouldn't be blue.
PLACE Identity Design/Branding Studies
I did this series of logo studies for Place, a residential real estate developer, whose tagline was "Buildings for People." How do you symbolize "place" in a friendly, appealing way that maintains a sense of human scale?
THE HAIN CELESTIAL GROUP Identity Design/Branding Studies
When Celestial Seasonings merged with Hain Foods, they asked me to do studies for their new identity. They said maybe they wanted some reference to natural foods without picturing a particular food type. Wheat might be OK, though, as a symbol of daily bread.
Or maybe not. (That happens sometimes.) Maybe it should be just type. And maybe there could be a nod to the encircling C in the Celestial logo.
The final logo wound up being a classic typeface and a generic leaf, which nicely filled the space between the long and the short word. The logo has since been updated. That happens too.
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